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AUGUST ISSUE  NEWSLETTER
ISES VISION & MISSION Dedicated and Educated  to Deliver Creative Excellence and Professionalism in Special Events Gain KNOWLEDGE INNOVATION at Work for You QUALITY Services and Program
	President's Message Rachel Mangal rachel@strategyinstitute.com
This Year Think Global As my journey as President for our Chapter begins, I can't help but recall the sequence of events that got me here. My "light bulb" moment of how truly important ISES is as an event professional was during my first EventWorld conference in 2007. Although the conference was in Montreal, I had the opportunity to network with event professionals from around the world - UK, Australia and South Africa. Spending 3 intense days with the Canadian members also helped establish relationships I wouldn't have otherwise had just meeting them through our monthly events. That Eventworld truly put the "International" in ISES for me. This year at the 2009 EventWorld, my "take away" was a quote from Sally Webb, The Special Event Company, who has offices in USA and UK. During her panel session she explained that her company thinks global and adjusts their work schedule. As 5pm at the office approaches, she believes "if our country is closed, call another one!" In this day and age, with Facebook, Twitter and multitudes of networking sites, it's getting easier and easier to meet and keep in touch with global contacts. If you're just getting into the event industry or are new to ISES and thinking, "I'll probably never end up doing events outside of Ontario, so "international" doesn't apply to me," actually it does. If you create relationships with ISES members from other chapters/countries there is an underlying loyalty between ISES members to use other ISES members. When an ISES member from USA has a client needing to do an event in Ontario, they will contact members of our ISES Toronto Chapter to help get the job done. Creating international ISES relationships can afford you opportunities more so than your competitor. Now more than ever it is important to maintain a membership of ISES to keep relationships strong, so when the time comes for more work to be shared, you will be top of mind. Our recession is ending and there is still work to be had. With our Olympic Torch Relay route crossing 1000 communities, this is the year Canada's event industry will shine. Now more than ever is the time to think global. I want to take this opportunity to thank our Immediate Past-President, Lara McCulloch-Carter who helped me make a smooth transition into the role of President. Lara's patience, hard work and leadership skills exemplify what it takes to lead a team of volunteers. I am grateful for her wonderful mentoring. Our Programming team has worked diligently over the summer months to create a unique calendar for the year (which even includes an over-night excursion for members!) and I am thrilled with the creative and educational components of each meeting. I am excited for our members to see the passion and talent we have on the Board this year. I look forward to seeing you at our next chapter event. Cheers, Rachel Mangal President ISES Toronto Chapter 2009/2010 ISES TORONTO WINS AWARD Rachel Mangal, President, proudly accepts the award for Highest Membership Retention of a Chapter 2008/2009. The Toronto Chapter successfully retained 72% of its members during last year’s renewal period. MEET THE NEW ISES TORONTO BOARD OF DIRECTORS President Rachel Mangal Strategy Institute Immediate Past President Lara McCulloch Regal Tent Productions Ltd. President Elect Julie Brunjes Stardust Events VP Programs Kevin Coutu Richmond Hill Centre for the Performing Arts  VP Membership Alan Smithson Star Productions Inc. Directors Director, Affiliate Organizations Yvette Kramer EBY Event Management Director, Chapter Events Mark Jamieson Chair Decor Etc.  Director, Communications Stefani Venere Ontario Pharmacists' Association  Director, Member Services Julie Danaylov DeAngelis Entertainment Director, Marketing Martin Rubio VROOMmedia ISES TORONTO MAKES A MARK ON THE WORLD By Rachel Mangal, President ISES Toronto Four members of the Toronto Chapter of the International Special Events Society were featured speakers at the 2009 Eventworld conference held in San Francisco in August. The wealth of experience showcased at their sessions truly reinforced that they are experts in their fields and that Toronto is a leading region of the industry. Personal & Professional Branding Using Social Networks Lara McCulloch-Carter, Founder, Ready2spark.com is a local expert in social network strategies and etiquette. Joining a panel of Ryan Hanson, CEO, BeEvents and Marla Watson-Werst, CSEP, PeaPod Productions, the panel presented to a live and virtual audience. It was the first ever presentation for Eventworld to broadcast a session via Twitter. The panel educated delegates on the top 3 social networking sites {Twitter, Facebook and LinkedIn} demonstrating the features of each. The audience enjoyed hearing success and failure stories along with important strategies an event industry professional can use to increase their market share. Lara expressed the importance of identifying a purpose before entering into any social networking site. She also shared that there are 2 schools of thought when choosing a social media handle – one is to use your company name, the other is to use your own name. In most cases Lara recommends the latter, as people like to have conversations with other people, not corporations. Creating and maintaining a personal brand with a strategy will help you get the most positive use of social networking. Ryan Hanson mentioned he actually has 4 different Twitter handles just to keep each of his "brandings" separate for each of his targeted audience and followers. Lara McCulloch-Carter, Founder, Ready2spark.com Common Mistakes Made Expanding your business into a New Market Michael McCulloch, Founder Regal Tent Productions presented as a panelist joining Richard Foulkes, Director, Imagination and Sally Webb, CSEP, The Special Event Company, discussing the challenges of expanding your business into a new market. Taking them from initial idea to actually opening the doors of the new location, delegates learned the most important step along the way - researching the new market to compile a marketing plan and following that plan. For the presentation the panel conducted a survey among successful event industry solution providers. Their research found that they spent about 30% more finances than originally expected and the time it took to get things off the ground was 200% longer than anticipated. Michael McCulloch, Founder Regal Tent Productions AV 201 Bill Guest, Founder of CCR Solutions answered the question of why AV is always so expensive and some tricks to get around it. The audience was shown new technologies in AV advancements including Watchout Screens, Presidium screens and hologram projections. Bill Guest, Founder of CCR Solutions Life Balance Steve Kimble, Design guru, interviewed Ken Kristoffersen, Founder experiential events, on the main stage to discuss how after a tragedy that kept him off work for several months he now finds the balance between working in the industry and still keeping a balance for down time. Ken expressed the importance of achieving a peaceful balance between doing what you love and taking care of your inner self. The Toronto chapter is thrilled that we made our mark on this year's Eventworld. ISES TORONTO JUNE PATIO CRAWL A HUGE SUCCESS! ISES Toronto members were thrilled during our first ever Patio Crawl in June! Starting out on the Roy Thompson patio, we were spoiled by 4 fabulous caterers not to mention the Roy Thompson hall staff. Two Luxury Coach bus loads of attendees then piled in (while listening to the Star Productions promo CD) and headed to the Distillery District for a tour of Tappo and the Fermenting House. Back onto those comfortable buses – and then headed to Seven which had a wonderful view of the entertainment district! Highlights of the evening were the amazing food at each location, unique complimentary drinks and getting a real chance to network with people on the bus!    Thank You to our Patio Hosts:                        Thank You To Our Transportation Sponsor:    ISES TORONTO MEMBER SHOWCASE We are expanding our newsletter to include a "Member Showcase". This season, if you are a member and have done an event that you feel deserves special recognition or would like to share an upcoming event please send a short blurb (who, what, where, when and why), photos and your contact details to sevents@live.com  by the 21st of each month. RIBBON CUTTING FOR WATERFRONT TORONTO'S SECOND WAVE DECK On June 12th 2009, ISES member company A2D2 Inc assisted dignitaries with the ribbon cutting ceremony for the grand opening of Waterfront Toronto's Second Wave Deck located at Queen Quay and Lower Simcoe Street. Customized themed cirque ribbon animators and zany circus acrobats costumed in Waterfront Toronto colours blue and white were all part of a magical morning! Here's the link to the Toronto Star coverage: http://tinyurl.com/nxajvv           WHY EVENT INDUSTRY PROFESSIONALS SHOULD BE BLOGGING  http://www.slideshare.net/vanguardtechnology/vanguard-technology-ises-event-world-2009-the-blog-factor VISIT OUR BOOTH AT INCENTIVEWORKS! If you are attending IncentiveWorks visit the ISES Canada booth. We will be promoting membership as well as showcasing some of our member's events. For more information or to register for IncentiveWorks visit: https://www.exporeg.com/incentiveworks/  GALA VOLUNTEERS NEEDED ISES Toronto is gearing up for our Annual Fundraising Gala (auction & dance) – Monday, November 9th Six Degrees Nightclub.Volunteers needed to make up the Gala Committee – Full & Student Members welcome. Put your mark on this year’s gala – email Gala Chair, Carolyn Luscombe, carolyn@eclecticeventsintl.com  before Monday August 31st. GALA SPONSORSHIP AND DONATIONS NEEDED Want to showcase your company’s products/talents? Click HERE! DID YOU MISS EVENTWORLD 2009?  Images from the ISES Eventworld 2009 are now available for you to view and download at no cost. Doorstep Photography has partnered with Zenfolio.com to provide you with easy access to your images. Please feel free to download as many as you like and please credit Doorstep Photography if images are used for any promotional or advertising purposes. Please go to www.Zenfolio.com  and type in: EW09 in the search criteria in the upper right corner. When you find a folder you want to look through, double click on it and then you can select photos you want to view and download. Right click on any image and you will have the option to download the original file to your desktop. TRAVELLING? Check out the local ISES Chapter of the city you are headed to and attend their monthly meetings! With 50 Chapters across the world, take the opportunity to contact nearby Chapters when you're in their area - they would love to meet you! http://www.ises.com/Chapters/tabid/62/Default.aspx WELCOME NEW MEMBERS We would like to extend a big welcome to all new members! Our membership continues to grow with a variety of Planners and Special Event service providers. ISES Toronto is dedicated to helping special events professionals produce outstanding results for clients while establishing positive working relationships with other event colleagues. Considering joining ISES? Now is the time! Discover how being part of our growing association will help you establish more business and expand your knowledge. Visit our website at http://www.isestoronto.com to learn more about the benefits of membership or contact Carol Ford at info@isestoronto.com Antonio Bertini  - S4 Sound Sensation www.s-4.ca  Minki Basu  - Ramada Plaza Toronto www.ramadaplazatoronto.com  Carrie-Ann Bissonnette  - Ryerson University, Office of the President www.ryerson.ca Julie Danaylov  - A2D2 Inc. www.a2d2.ca  Jennifer Mallette  - Technically Yours Inc. www.tyi.ca  Shawn Reicker  - Rogers Communications www.rogers.com  Michelle Snow  - MHS Presentations WHO IS RULING THE WORLD? ISES International Board of Governors 2009/2010 http://www.ises.com/ISESFacts/BoardofGovernors/tabid/117/Default.aspx  ISES International Regional Chairs http://www.ises.com/ISESFacts/InternationalAffiliateChairsUSARVPs/tabid/118/Default.aspx  HISTORY OF ISES http://www.ises.com/portals/0/About_ISES.pdf  DID YOU KNOW...? How much are the monthly fees for meeting? On average meeting are approximately $45 for members and $75 for non-members. Where else can I find ISES Toronto information and updates? There are many different ways to stay up-to-date with what is going on with ISES Toronto. You can visit our website, subscribe to our newsletter, join our Facebook and Twitter pages: ISES International Special Events Society - Toronto Chapter http://www.facebook.com/group.php?gid=7607457535  http://twitter.com/ISESToronto  http://isestoronto.com/  Please send us any questions that you would like us to answer in the next newsletter to info@isestoronto.com  UPCOMING EVENTS  Mark your calendar for these exciting events and meetings... Note: Dates/Topics subject to change. September 22 Hot Trends for 2010 John David Edison - John David Edison Interior Designer High profile interior designer John David Edison, will discuss trends for the coming year. October 20 Personal & Professional Branding Using Social Networks Lara McCulloch-Carter - Ready2spark.com  Attend this exciting presentation and receive a complimentary pass to the ONTARIO CONTACT Trade Show. November 9 ISES TORONTO ANNUAL GALA January 19 How to Book and Manage High Profile Entertainment February 16 Behind the Scenes at the Vancouver Olympic Ceremonies! April 20 Everything You Need to Know About the HST May 18 Creating Buzz around Sports Events June 15 Looking North - A Tour of Northern GTA Destinations To find out more about these and other upcoming events please visit: http://www.isestoronto.com/coming.html
SPECIAL THANKS TO OUR CHAPTER SPONSORS...
INTERESTED IN BECOMING AN ISES TORONTO CHAPTER SPONSOR? Contact us at info@isestoronto.com for more details! If you do not wish to receive future emails from ISES Toronto, please reply to this message with (REMOVE) in the subject line If you know anyone who would like to read this newsletter please tell them to join our mailing list.  Please send an email to info@isestoronto.com  and ask to be added to the mailing list.   ISES Toronto Chapter 312 Oakwood Court. Newmarket, Ontario, Canada     L3Y 3C8 Tel: (905) 898-7434   Fax: (905) 895-1630 E: info@isestoronto.com    W: www.isestoronto.com